Your communications should be the collective thread that ties your marketing efforts efforts together.

Without an effective communications strategy, the information that you are conveying about your company, your products and services and any other offerings becomes a depreciating asset. That is where Evolution Strategy Group comes in.

Whether your company falls into a traditional healthcare silo or if you are a consumer packaged goods company with a product or service that touches health, we work with you to optimize your communications and budget to increase efficiency and effectiveness. This strategic approach allows us to support the goals of your organization as well as  your customers’ needs throughout their experience with your business. Our  health and wellness, consumer packaged goods and regulated industry experience makes us unique content strategists, as does our ability to provide both front- and back-end support.

Learn more about what we do

esg_logo_process_togetherOur thinking reflects our past experiences, our current work and your company’s evolution. ESG’s three-step process toward content strategy development is tailored specifically to the unique challenges that health, wellness and consumer packaged goods organizations face. However, like these arenas themselves, one size never fits all. Rather, we customize our approach to you and your customers’ needs.

Learn more about our approach

Our Work

We work with health and wellness and regulated businesses across the spectrum of the health and wellness industry. From Fortune 500 pharmaceutical companies to farming cooperatives to consumer packaged goods companies with a health or wellness focus, our experience runs deep and broad.

Some of ESG’s clients have included:

Merck Consumer Care

Schering-Plough HealthCare Products

Cabot Creamery

Helsing Junction Farm

National Council of Women's Organizations

Spakona by Bridget Pilloud

Bayer HealthCare Consumer Care

Tonic Design

Concentric Health Experience


Our collective experience and sole focus on the intersection of health and wellness are almost unprecedented in the digital strategy space. Both early adopters and seasoned healthcare marketing professionals, we provide a nuanced expertise in your health and wellness business, wherever it falls along your lifecycle and core customer base.

Liz Scherer

Liz Scherer, Founder and Principal Strategist

Ellen Miller

Ellen Miller, Principal Strategist