Does healthcare strategy have an expiration date?!! Those of us who have worked with Big Pharma in one…
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healthcare Archives - Evolution Strategy Group
The new customer experience in healthcare demands a radical change in how companies, namely regulated industries, interact and engage. Unfortunately, most organizations, namely pharma, are accustomed to/comfortable with the customer…
February 29, 2016
Field Notes: Mobile Apps Trends, Living La Dolce Vita, AI and Life Sciences – a Big Win for Health Data
By Liz Scherer | Field Notes | No CommentsWhen we aren’t focused on content strategy, we are scouring the net for interesting information that is relevant to our clients and colleagues. It’s our way of saying thank you!…
February 19, 2016
The Healthcare Professional – Conundrum or Just Another Consumer?
By Ellen Miller | Content Strategy, Healthcare Professionals | No CommentsAt ESG, we always say there’s no “one size fits all” to communication. And we contend that healthcare professionals (HCPs) are really no different than consumers when it comes to devising…
February 16, 2016
Is Healthcare the New Sisyphus? Time to Streamline and Redefine the Customer Journey
By Ellen Miller | Content Strategy, Customer journey, Healthcare Consumer | No CommentsThe healthcare industry — especially pharma and life sciences — has lagged behind others not only in terms of understanding their customers but also in serving their needs. Although there…
January 25, 2016
Looking to Capitalize on the Telemedicine ‘Trend Current?’ Here’s How.
By Ellen Miller | Content marketing, Telemedicine | No CommentsLast week’s AMA announcement that telemedicine will be a top issue affecting physicians in 2016 is an important call to action. While the burgeoning field of telemedicine has been gaining traction…
January 14, 2016
Healthcare devices leap at CES 2016; how many will land on their feet?
By Liz Scherer | Health devices, Regulation | No CommentsThe Consumer Electronics Show (CES) 2016 is underway this week and it’s no surprise that health and fitness devices are making waves. From wearables and smart toothbrushes to pulse oximetry…
January 12, 2016
Adobe just released its State of Content Rules of Engagement for 2016 report, a snapshot of how digital consumers across the globe want the content that they consume to be sliced…
January 5, 2016