Does healthcare strategy have an expiration date?!! Those of us who have worked with Big Pharma in one…
Read More
healthcare Archives - Evolution Strategy Group
The new customer experience in healthcare demands a radical change in how companies, namely regulated industries, interact and engage. Unfortunately, most organizations, namely pharma, are accustomed to/comfortable with the customer…
When we aren’t focused on content strategy, we are scouring the net for interesting information that is relevant to our clients and colleagues. It’s our way of saying thank you!…
At ESG, we always say there’s no “one size fits all” to communication. And we contend that healthcare professionals (HCPs) are really no different than consumers when it comes to devising…
The healthcare industry — especially pharma and life sciences — has lagged behind others not only in terms of understanding their customers but also in serving their needs. Although there…
Last week’s AMA announcement that telemedicine will be a top issue affecting physicians in 2016 is an important call to action. While the burgeoning field of telemedicine has been gaining traction…
The Consumer Electronics Show (CES) 2016 is underway this week and it’s no surprise that health and fitness devices are making waves. From wearables and smart toothbrushes to pulse oximetry…
Adobe just released its State of Content Rules of Engagement for 2016 report, a snapshot of how digital consumers across the globe want the content that they consume to be sliced…