We’ve got mHealth apps on our minds this week: regulations, advances in Parkinson’s research and growing public interest in mHealth make for a great start to the work week! mHealth…
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Engaged employees — especially those on the frontline, i.e. the public face — are a company’s best asset. Without consistent nurturing and attention, turnover rates increase and productivity often declines. However, companies…
Does healthcare strategy have an expiration date?!! Those of us who have worked with Big Pharma in one…
From keeping produce fresh longer to making critical patient care more seamless, innovators lead this week’s Field Notes. All of these companies are in start up or early start up…
Healthcare organizations continue the march toward digital programming. Yet, the one place that they often fall short in is the one place they need to be on top of: understanding digital….
Trust us, we are not recreating Fifty Shades: The Content Strategy Approach! But we have discovered where grey hair comes from, that technology doesn’t have to be all nuts and…
When it comes to consumers, a company cannot bank on its trustworthiness. In fact, businesses are now expected to up their game to “trustability,” a term recently coined to describe…
February rounded out an exciting month for innovative technology. And, while we were green with envy that we aren’t in Barcelona checking out the latest mobile designs that will impact…
The new customer experience in healthcare demands a radical change in how companies, namely regulated industries, interact and engage. Unfortunately, most organizations, namely pharma, are accustomed to/comfortable with the customer…
We love this week’s Field Notes! in the mHealth arena, Apple reportedly has got a brand new ‘doctor’s’bag.’ Meanwhile, it appears that losing Zs may impact fitness outcomes. Can healthy…
Personalization is so…personal, isn’t it? Yet, as consumer expectations grow, companies that choose to prioritize personalization are the ones who will excel in the UX age. The challenge is that…
When we aren’t focused on content strategy, we are scouring the net for interesting information that is relevant to our clients and colleagues. It’s our way of saying thank you!…
At ESG, we always say there’s no “one size fits all” to communication. And we contend that healthcare professionals (HCPs) are really no different than consumers when it comes to devising…
We have entered a consumer health wearables revolution of epic proportion! Gartner analysts forecast that more than 274 million devices will be sold worldwide this year alone, with the Apple…
The ‘new customer experience reality.’ This may be the new black, the new hot digital goal, at least according to 7,002 global respondents to the EConsultancy/Adobe Quarterly Digital Intelligence Trends…
Remember when you were young, and you couldn’t wait for an adult to read you a story? Or maybe you experience that now with your own kids, who want their…
There is a prevailing view that both healthcare consumers are distinct from consumers in say, in the retail or automobile industry and that both are significantly distinct from physicians. The…
The healthcare industry — especially pharma and life sciences — has lagged behind others not only in terms of understanding their customers but also in serving their needs. Although there…
Consumer demand for mHealth apps is booming across the globe, with recent data from Mobile Health Economics’ 2015 survey demonstrating yearly downloads in the billions, at least for Google Play…
Last week’s AMA announcement that telemedicine will be a top issue affecting physicians in 2016 is an important call to action. While the burgeoning field of telemedicine has been gaining traction…
Magic eight ball says ‘signs point to yes ‘– at least if you believe the hype surrounding Facebook’s Messenger, which, according to FB’s VP of messaging products David Marcus,…
The Consumer Electronics Show (CES) 2016 is underway this week and it’s no surprise that health and fitness devices are making waves. From wearables and smart toothbrushes to pulse oximetry…
Adobe just released its State of Content Rules of Engagement for 2016 report, a snapshot of how digital consumers across the globe want the content that they consume to be sliced…
The past decade has held hard lessons for health industry players who are trying to get up to speed in a fast-paced, ever-changing digital environment while simultaneously fighting for data…
Over the past 40+ years, Entrepreneur Alice Waters has led a revolution in culinary excellence. From the opening of the esteemed Chez Panisse restaurant to the founding of the Edible Schoolyard…
Do you believe that someone can be multifaceted and operate in several silos? I have a number of friends who excel at multitasking but insist that an individual can only…